IT Marketing Strategy
Competitive pressure, new product developments, new market opportunities, poor sales and marketing performance, or lack of compelling proposition are all common challenges faced by organisations delivering IT product and services.
Market Accelerator deliver a range of IT marketing strategy and planning services to help IT companies fix these problems. All our offering are developed using proven marketing theory, tools and techniques, and have delivered outstanding results to our clients.
The requirement for a marketing strategy is generally driven by a particular compelling event facing the organisation. Here are some of the most common reasons Market Accelerator have been involved with:
- Sales and marketing performance improvements
- New market entry opportunities
- Brand relaunch
- New product introduction
- Go to market challenges
- Key Competitor activity
- Product positioning of message
- Marketing mix redevelopment
As with any successful strategy, the leadership of the organisation must be 100% committed and involved with the strategy development. Market Accelerator drives and delivers the entire strategy programme involving key groups and individuals as well as conducting external research.
Market Accelerator deliver a wide variety IT marketing strategy services, configured to meet the particular requirements of your organisation. A typical IT marketing strategy programme would consist of the following stages:
Internal Audit
- Key interviews
- Review of products and technologies
- Profile of key customers
External Audit
- Desk-based research
- Competitive research
- Analyst and industry expert interviews
Strategy Workshop(s)
- Review findings of audits
- Market assessment
- SWOT analysis
- Develop positioning and unique selling proposition (USP)
Sales and Marketing Plan
- Develop a go to market plan based on workshop outputs
Review, finalise and agree
- Positioning
- Sales & Marketing Plan
If you recognise the need to review your IT marketing strategy, please contact us now or download our IT Market Strategy datasheet.
Our Credentials
"Our target market had become incredible competitive, and was evolving rapidly. Market Accelerator worked closely with us to once again put clear daylight between MessageLabs and our competitors." Stephen Millard, VP Marketing, EMEA, MessageLabs
